| تعداد نشریات | 286 |
| تعداد نشریات سازمان | 84 |
| تعداد شماره‌ها | 2,944 |
| تعداد مقالات | 33,229 |
| تعداد مشاهده مقاله | 43,865,292 |
| تعداد دریافت فایل اصل مقاله | 20,371,150 |
بررسی تاثیر طراحی محصول جدید بر رضایت مشتری در صنایع مبلمان چوبی خانگی با استفاده از مدل معادلات ساختاری در استان تهران | ||
| تحقیقات علوم چوب و کاغذ ایران | ||
| مقاله 10، دوره 31، شماره 2 - شماره پیاپی 55، تیر 1395، صفحه 294-308 اصل مقاله (336.12 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22092/ijwpr.2016.105930 | ||
| نویسندگان | ||
| حامد احمدی1؛ آژنگ تاج دینی* 2؛ امیر لشگری3 | ||
| 1دانشجوی کارشناسی ارشد /دانشگاه آزاد اسلامی واحد کرج | ||
| 2دانشیار گروه علوم و صنایع چوب و کاغذ، دانشگاه آزاد اسلامی، واحد کرج، | ||
| 3استادیار /دانشگاه آزاد اسلامی واحد کرج | ||
| چکیده | ||
| در این پژوهش ، تاثیر طراحی محصولات متنوع این صنعت در جلب رضایت مشتریان نهایی بررسی گردید. برای این منظور، متغیرهای تحقیق عبارتند از:ویژگی های ظاهری ،کیفیت ،قیمت گذاری، سیستم توزیع، خدمات پس از فروش و ارزش درک شده ویک متغیر تعدیل گر جنسیت.. جامعه آماری این پژوهش عبارت از کلیه مشتریان صنعت مبلمان چوبی خانگی استیل در شهر تهران است . برای بررسی و آزمون مدل مفهومی ارائه شده ، از روش معادلات ساختاری و نرم افزار AMOS استفاده می شود. نتایج نشان داد که مدل مورد پژوهش در مدل های اندازه گیری مرتبه اول و مرتبه دوم و مدل ساختاری برازش مناسبی داشته است. در مدل اندازه گیری شاخص‌های اندازه گیری بار عاملی معناداری ایجاد کرده ، این موضوع نشان می دهد که مدل به درستی از ادبیات نظری تعیین گشته و سنجه های اندازه گیری آن بدرستی شناسایی شده است و این موجب روایی بالای ابزار اندازه‌گیری تحقیق گردید. متغیر های ویژگی های ظاهری ،کیفیت ، قیمت گذاری، خدمات پس از فروش و ارزش درک شده در سطح اطمینان 99 درصد بر رضایت مشتریان مبلمان چوبی خانگی تاثیر گذار هستند. اما تأثیر متغیر سیستم توزیع بر رضایت مشتریان مورد تایید واقع نشد.همچنین با توجه به نتایج بدست آمده مشخص است که متغیرجنسیت فقط رابطه ی متغیر ویژگی های ظاهری با رضایت مشتریان را آن هم در سطح معناداری 90 درصد مورد تعدیل قرار می دهد. | ||
| کلیدواژه‌ها | ||
| طراحی محصول؛ رضایت مشتری؛ مبلمان چوبی؛ معادلات ساختاری | ||
| عنوان مقاله [English] | ||
| The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province | ||
| نویسندگان [English] | ||
| Hamed Ahmadi1؛ Ajang Tajdini2؛ Amir Lashgari3 | ||
| 1Ms.C student/Karaj Branch, Islamic Azad University | ||
| 3Assistant Professor/ Karaj Branch, Islamic Azad University | ||
| چکیده [English] | ||
| In this research, the impact of various products design was investigated in end-customer’s satisfaction. . For this purpose, the variables are: products ‘external characteristic variables, quality, price, distributing system, after sales services, perceived value and sex moderator variable. The statistical population of this research includes all the consumers of household wooden steel furniture in Tehran city. In order to evaluate and examine the conceptual model, structural equation method and AMOS software are used. The results showed that the model has been fitted in the first-grade and second-grade measurement models and also on structural model. In measurement model, the measurement indices have created some meaningful factor loadings. This issue shows that model has been determined from theoretical literature and the criteria of this measurement have been recognized correctly. This caused a high validity of the measurements ‘tools. The variables of external characteristics, quality, price, after -sales services and perceived value are all effective at 99 percent of the confidence level on the consumer of household wooden furniture. But, the effect of distributing system variable on customer satisfaction did not accept. Also according to the obtained results, it is clear that sex variable can just adapt the relationship between external characteristics and customer satisfaction in the level of 90 percent significance. | ||
| کلیدواژه‌ها [English] | ||
| Product layout, customer satisfaction, Wooden furniture, Structural equations | ||
| مراجع | ||
|
-Alizadeh, H., Faezipour, M., Azizi, M. and Ziaei, M., 2014. Survey the situation of furniture foreign trade, determine and prioritize the influencing indexes on export development (Case study: Household Furniture). Iranian Journal of Wood and Paper Science Research, 29(2): 299-309
-Baron, R. M., and Kenny, D. A., 1986. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173-1182
-Bonabeau, R., Armstrong, R., and Bodick, N., 2008.A more rational approach to new-product development. Harvard Business Review, 86(3):96-99
-Dougherty, D., 1992. Interpretive barriers to successful product innovation in large firms. Organization Science, 3(2):179-202
-Ghofrani, M., Farshchi, V. and Azizi, M., 2014.Investigate and identify the indicators of customer loyalty to the brand in the furniture industry by AHP. Iranian Journal of Wood and Paper Science Research, 29(2): 310-323.
-Hajati Modaraee, S. and Jalalzadeh, B., 2006. Defining aesthetic values in designing furniture for young familie, Bagh-E-Nazar, 30:30-48
-Hansemark, O.C. and Albinsson, M., 2004.Customer satisfaction and retention: the experiences of individual employees. Managing Service Quality, 14(1): 40-57
-Hooman, H.A., 2002. Statistical inference in social sciences. Parsa Publishing Co. Iran. 412pp.
-Hooman, H.A., and Asgari, A., 2005.Factor Analysis: it’s difficulties and constrains. Journal of Psychology and Education, 35(2): 1-20
-Jafari Khanshir,S., Radfar, R.and Hasnavi, R., 2012. Identifying and prioritizing the key factors of success in a new product development with the aim of Adaptive Fuzzy inference system. The industrial management periodical. 21(?):68-81
-Kavoosi, S.M. and Saghaee, A., 2005.Methods of measuring customer satisfaction. Sabzan Publishing, Iran, 526pp.
-Koleini Mamaghani, N. and Khorram, M., 2008. The effect of the perception in new product design process. The International Engineering Issue. 19(10):151-160
-Kotler, P.,keller,K.L., 2006. Marketing Management: Analysis, 8th ed. Prentice Hall, U.S.A., 425pp.
-La, K. V., and Kandampully, J., 2004. Market oriented learning and customer value enhancement through service recovery management. Managing Service Quality: An International Journal, 14(5): 390-401.
-Lihra, T., Buehlmann, U. and Graf, R., 2012.Customer preferences for customized household furniture. Journal of Forest Economics, 18(2):94-112.
-Maleki, Gh., M.,Tajdini, A., Pourmousa, Sh. and Agharafie, E., 2014. Identifying and ranking of the effective factors on customer satisfaction of the household wood furniture industry by Multi-Attribute Decision Making Methods (Case Study: Wood home furniture).Iranian Journal of Wood and Paper Science Research, 28(4):700-717.
-Nemli,G., Hiziroglu, S., Serin,H., Akyuz, K.C., Akyuz, I. and Toksoy, D., 2007.A perspective from furniture and cabinet manufacturers in Turkey. Building and Environment,42(14): 1699-1706
-Noorbakhsh, S.K., Mir Ebrahim Esfahani, S.A. and Vahabi,S.R., 2010. Assessimg the customer satisfaction of Isaco company at services after selling products according to canoe model, The management periodical,9(25):55-64
-Ramezanpour, A., Soltani, S., and Nowpasand, M., 2013. Survey of new product development and its relationship with competitive advantage. Journal of Commercial Surveys, 63(?):85-98
-Rangavar, H., and Khojasteh Rou,S., 2014.Investiating the effective index on customers choice in buying furniture, Iranian Journal of Wood and Paper industries, 5(1): 153-164
-Shan, Q., and Chen, Y., 2011.Product module identification based on assured customer requirements. Pricedia Engineering ,15(?): 5313-5317
-Soofi, B., and Ravand, M., 2008.The customer satisfaction measurement of the quality of new product/Service based on canoe model, The sixth management international conference. Iran, 21-23 December,88-96.
-Szymanowski, E. and Olkowicz, M., 2010.Implementing new products the chance of furniture industry development. Forestry and Wood Technology, 72(2010):350-354
-Taghavi Fard, M.T. and Akhbari, M., 2006. The process of new product layout. Tadbir Scientific Monthly ,18(184): 54-58
-Toivonen, R., 2011. Dimensionality of quality from a customer perspective in the wood industry, PhD Thesis, Department of Forest Science, University of Helsinki, Helsinki.
-Tajdini, A., Rabie, D., Jahan Latibari, A. and Pourmousa, Sh., 2011. Study on effective indexes on exports of wooden furniture in Iran. Journal of Sciences and Techniques in Natural Resources, 6(2): 71-87.
-Tan, K.C., and Pawitra, A., 2001.Integrating SERVQUAL and kano’s model, into QFD for service excellent development. Managing Service Quality, 11(6): 418-430.
-Van kleef, E., Van trijp, H. and Luning, p., 2005 . Consumer research in the early stages of new product development a critical review of methods and techniques. Food quality and preference , 16(3):181-201 | ||
|
آمار تعداد مشاهده مقاله: 1,843 تعداد دریافت فایل اصل مقاله: 1,053 |
||