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اولویت بندی عوامل موثر بر رقابت پذیری مبلمان کلاسیک با فرایند تحلیل شبکه‌ای (مطالعه موردی استان تهران) | ||
| تحقیقات علوم چوب و کاغذ ایران | ||
| مقاله 3، دوره 33، شماره 2 - شماره پیاپی 63، تیر 1397، صفحه 179-195 اصل مقاله (289.76 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22092/ijwpr.2018.110766.1420 | ||
| نویسندگان | ||
| محمد غفرانی* 1؛ زهرا محمد مرادی2 | ||
| 1دانشیار دانشگاه شهید رجائی | ||
| 2کارشناسی ارشد علوم و تکنولوژی صنایع چوب، دانشکده مهندسی عمران، دانشگاه تربیت دبیر شهید رجایی | ||
| چکیده | ||
| در دنیای ناپایدار اقتصادی امروز، تولید پایدار و افزایش سطح کمی و کیفی محصولات، جهت حفظ بقاء و رقابت پذیری در بازار داخلی و خارجی الزامی‌ست. بگونه‌ای که در صورت عدم توجه، امکان رقابت‌پذیری در بازارهای منطقه‌ایی و بین المللی وجود نخواهد داشت. بدین جهت در این پژوهش، با بهره‌مندی از نظرات متخصصین و تولیدکنندگان خبره این صنعت مبلمان به شناسایی و اولویت بندی عوامل موثر بر رقابت‌پذیری مبلمان کلاسیک پرداخته شد. شاخص‌های مورد بررسی در این پژوهش شامل 5 شاخص اصلی و 17 زیرشاخص بودند که با بکارگیری فرایند تحلیل شبکه‌ای اولویت‌بندی و درجه اهمیت شاخص‌ها و زیر شاخص‌ها تعیین و با کمک روش دیمتل روابط علی و معلولی شاخص‌ها بررسی شد. نتایج حاصل از بررسی‌های صورت گرفته نشان داد شاخص‌های اصلی مدیریت تولید و فروش، تضمین کیفیت و سبک طراحی وخلاقیت به ترتیب دارای بالاترین وزن نرمال بودند و زیر شاخص بروز بودن ماشین آلات و فناوری، قیمت مناسب و ماندگاری برند به ترتیب اولویت اول تا سوم تاثیرگذاری بر رقابت‌پذیری مبلمان کلاسیک را بدست آوردند. | ||
| کلیدواژه‌ها | ||
| روش دیمتل؛ تحلیل شبکه ای؛ رقابت پذیری؛ قیمت مناسب؛ فناوری روز؛ تضمین کیفیت | ||
| عنوان مقاله [English] | ||
| Identification and Prioritization of factors affecting competitiveness of Classic Furniture by using ANP (Case study: Tehran Province) | ||
| نویسندگان [English] | ||
| mohamad ghofrani1؛ Zahra Mohammad Moradi2 | ||
| 1Teacher Training Shahid Rajai | ||
| 2M.Sc., Wood Science and Technology Department, The Faculty of Civil Engineering, Shahid Rajaee Teacher Training University | ||
| چکیده [English] | ||
| Nowadays, Due to the unstable world economy, to survive and create competitiveness in domestic and overseas market, sustainable production and increases in quality and quantity of products is needed, In case of no attention, the possibility of competitiveness in regional and international markets will not occur. Therefore, in this study, with cooperation of experts and industry manufacturers’ expertise determination and ranking of factors affecting classic furniture was determined by using analytical network process and DEAMATEL techniques. 5 main and 17 sub-indexes parameters examined in this study and by using analytical network process the importance of prioritizing criteria was determined and cause and effect relationships between indicators was evaluated by DEAMATEL techniques. The results showed that, the main indicator of production and sales management, quality assurance, design style and creativity have the highest normal weight and the sub-indices of the modernity of machines and technology, reasonable price and Brand longevity respectively, are the three top priorities to impact on the competitiveness of classic furniture. | ||
| کلیدواژه‌ها [English] | ||
| DEAMATEL technique, analysis network process, competitiveness, reasonable price, technology, quality assurance | ||
| مراجع | ||
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