
Evaluation of efficiency domestic market of Saffron in Iran | ||
فناوری و گیاهان دارویی ایران | ||
Article 3, Volume 1, Issue 1, September 2018, Pages 29-36 PDF (294.42 K) | ||
Document Type: Original Article | ||
Authors | ||
Najmoddin Mansourian* 1; Hamid Mohammadi2 | ||
1Khorasan Razavi Agricultural and Natural Resources Research and Education Center | ||
2Faculty member of Agricultural Economics,university of zabol | ||
Abstract | ||
Iran is the largest producer and exporter of saffron in the world. About 96 percent of the world’s saffron is produced in Iran. The purpose of this study was to identify the direction of marketing, the calculation of margin wholesale market, retail sales and the efficiency of the saffron market. The data collection method was through a survey in 2012. The results showed that marketing services such as grading and packaging are mainly achieved by wholesalers and exporters. In this market, all types of buyers (retailers, wholesalers, cooperatives, intermediaries, consumers, exporters, local buyers) are market factors. Saffron is often traded in cash. the share of a saffron producer is about 65 percent. Most marketing costs were working capital and business costs. The Saffron market efficiency is about 80 present. The total market margin is for privileged saffron about 13.3 million Rials, Superior 13 million Rials, Sargol 12.1 million Rials, Poshal 11.4 million Rials and Bunch is about 9.3 million Rials per kilogram. | ||
Keywords | ||
Saffron; Marketing; Marketing Margin; Efficiency | ||
References | ||
Adegbola, P. Y. E., Komlan-Ahihou, C. M., Adegbidi, A., Adetonah, S.,Coulibaly, O., Mensah, G. A., & Montcho, C. M. D., 2016 . Marketing of Jews mallow in Agbedranfo local area in the Southwest of Benin. African Journal of Marketing Management, 8(3): Pp. 20-31. | ||
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