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فلاح, محمدرضا, پرهیزکار برزلی, فاطمه. (1399). شناسایی پیشایندهای ورود موفق زنان روستایی به حوزه کارآفرینی: مطالعه موردی استان خراسان شمالی. سامانه مدیریت نشریات علمی, 23(4), 89-114. doi: 10.30490/rvt.2020.318629.1128
محمدرضا فلاح; فاطمه پرهیزکار برزلی. "شناسایی پیشایندهای ورود موفق زنان روستایی به حوزه کارآفرینی: مطالعه موردی استان خراسان شمالی". سامانه مدیریت نشریات علمی, 23, 4, 1399, 89-114. doi: 10.30490/rvt.2020.318629.1128
فلاح, محمدرضا, پرهیزکار برزلی, فاطمه. (1399). 'شناسایی پیشایندهای ورود موفق زنان روستایی به حوزه کارآفرینی: مطالعه موردی استان خراسان شمالی', سامانه مدیریت نشریات علمی, 23(4), pp. 89-114. doi: 10.30490/rvt.2020.318629.1128
فلاح, محمدرضا, پرهیزکار برزلی, فاطمه. شناسایی پیشایندهای ورود موفق زنان روستایی به حوزه کارآفرینی: مطالعه موردی استان خراسان شمالی. سامانه مدیریت نشریات علمی, 1399; 23(4): 89-114. doi: 10.30490/rvt.2020.318629.1128

شناسایی پیشایندهای ورود موفق زنان روستایی به حوزه کارآفرینی: مطالعه موردی استان خراسان شمالی

روستا و توسعه
دوره 23، شماره 4 - شماره پیاپی 92، اسفند 1399، صفحه 89-114    اصل مقاله (349.14 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.30490/rvt.2020.318629.1128
نویسندگان
محمدرضا فلاح* 1؛ فاطمه پرهیزکار برزلی2
1استادیار گروه مدیریت، دانشکده علوم انسانی، دانشگاه حضرت معصومه (س)، قم، ایران
2دانش‌آموخته کارشناسی ارشد مدیریت، دانشکده علوم انسانی، دانشگاه حضرت معصومه (س)، قم، ایران.
چکیده
پژوهش کاربردی حاضر، با هدف ارائه چارچوبی برای شناسایی پیشایندهای ورود موفق زنان روستایی به حوزه کارآفرینی، به روش توصیفی- پیمایشی صورت گرفت؛ و گردآوری داده‌های پژوهش از طریق مطالعات کتابخانه‌ای و پرسشنامه محقق‌ساخته انجام شد. جامعه آماری تحقیـق شامل همه زنـان ساکن روستاهایی با جمعیت بیش از هزار نفر در استان خراسان شمالی بود که از آن میان، به روش نمونه‌گیری در دسترس و بر اساس جدول مورگان، ۳۸۳ نفر به‌عنوان نمونه انتخاب شدند. برای تحلیل داده‌ها، از معادلات ساختاری و برای رتبه‌بندی شاخص‌ها، از آزمون فریدمن استفاده شد. یافته‌ها نشان داد که ورود موفق زنان روستایی به حوزه کارآفرینی نیازمند «ظرفیت‌سازی کسب‌وکار» است که از طریق ایجاد صندوق‌های خرد روستایی، تسهیل در پرداخت وام اشتغال، فروش برخط محصولات، نمایشگاه‌های دائمی عرضه محصولات، تشکیل تعاونی زنان کارآفرین روستایی، خرید تضمینی محصولات، کانون زنان کارآفرین روستایی و مراکز خلاقیت و نوآوری روستایی به‌وجود می‌آید.
کلیدواژه‌ها
ظرفیت‌سازی کسب‌وکار؛ زنان کارآفرین روستایی؛ عوامل محیطی- نهادی؛ عوامل مدیریتی– بازاریابی؛ عوامل فردی-اجتماعی
عنوان مقاله [English]
Identifying the Antecedents of Successful Entry of Rural Women into the Field of Entrepreneurship: A Case Study of North Khorasan Province of Iran
نویسندگان [English]
M.R. Fallah1؛ F. Parhizkar Borzeli2
1Assistant Professor, Department of Management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran.
2MA Graduate in Management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran.
چکیده [English]
This applied study aimed at providing a framework to identify preconditions for successful entry of rural women into the field of entrepreneurship. It was conducted in a descriptive-survey method and the required data were collected through library studies and a researcher-made questionnaire. The statistical population consisted of those women, from the villages with more than 1,000 populations in North Khorasan province of Iran, who were selected in a non-probabilistic sampling method; and among them, 383 people were selected as the sample, according to Morgan's table. In this research, structural equations were used for data analysis and Friedman test was used for ranking indicators. The findings suggested that the successful entry of rural women into the field of entrepreneurship required an "entrepreneurial capacity- building" through the creation of "rural micro-funds, facilitation of employment loans, online sales of products, permanent supply exhibitions of products, formation of Cooperative for Rural Women Entrepreneurs, guaranteed purchase of the products, Association of Rural Women Entrepreneurs Rural Creativity and Innovation Centers.
کلیدواژه‌ها [English]
Business Capacity-Building, Rural Entrepreneur Women, Environmental-Organizational Factors, Managerial-Marketing Factors, Individual-Social Factors
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