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بامدی, مجتبی, باسامی, احمد, ارتیاعی, فاطمه. (1401). تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت). سامانه مدیریت نشریات علمی, 25(2), 171-192. doi: 10.30490/rvt.2022.127835
مجتبی بامدی; احمد باسامی; فاطمه ارتیاعی. "تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت)". سامانه مدیریت نشریات علمی, 25, 2, 1401, 171-192. doi: 10.30490/rvt.2022.127835
بامدی, مجتبی, باسامی, احمد, ارتیاعی, فاطمه. (1401). 'تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت)', سامانه مدیریت نشریات علمی, 25(2), pp. 171-192. doi: 10.30490/rvt.2022.127835
بامدی, مجتبی, باسامی, احمد, ارتیاعی, فاطمه. تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت). سامانه مدیریت نشریات علمی, 1401; 25(2): 171-192. doi: 10.30490/rvt.2022.127835

تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت)

روستا و توسعه
مقاله 9، دوره 25، شماره 2 - شماره پیاپی 98، مهر 1401، صفحه 171-192    اصل مقاله (288.53 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.30490/rvt.2022.127835
نویسندگان
مجتبی بامدی* 1؛ احمد باسامی2؛ فاطمه ارتیاعی3
1نویسنده مسئول و دانش‌آموخته کارشناسی ارشد کارآفرینی و نوآوری در کشاورزی، دانشکده اقتصاد و توسعه کشاورزی، دانشگاه تهران، تهران، ایران.
2دانش‌آموخته دکتری ترویج کشاورزی، دانشکده اقتصاد و توسعه کشاورزی، دانشگاه تهران، تهران، ایران.
3استادیار گروه ترویج و آموزش کشاورزی مجتمع آموزش عالی سراوان، سراوان، سیستان و بلوچستان.
چکیده
علی­ رغم اهمیت صنایع دستی در اقتصاد روستایی، این صنایع در بسیاری از مناطق کشور از جمله روستای اورامانات تخت جایگاه اولیه خود را از دست داده است. از جمله راهکارهای حل این مسأله بهبود بازار صنایع دستی است. با توجه به اینکه گردشگران در مناطق روستایی گردشگرپذیر، خریداران اصلی صنایع دستی هستند، بررسی رفتار خرید آن­ها می­تواند به بهبود بازار صنایع دستی کمک کند. از­این­ رو پژوهش حاضر با هدف بررسی نقش عوامل مرتبط با رفتار حمایت­ گرایانه بر رفتار خرید صنایع دستی از سوی گردشگران انجام شد. جامعه آماری پژوهش گردشگرانی بودند که در خرداد ماه 1399 به روستای اورامانات تخت در شهرستان سروآباد واقع در استان کردستان سفر کرده بودند (300 =N). تعداد 173 گردشگر به­ عنوان نمونه با استفاده از جدول کرجسی و مورگان و به صورت نمونه­ گیری در دسترس انتخاب شدند. ابزار گردآوری داده­ ها پرسشنامه بود که روایی آن به سه صورت روایی شکلی، سازه (توسط استادان دانشگاه) و تشخیصی و همچنین پایایی آن به دو صورت پایایی ترکیبی و آلفای کرونباخ مورد تأیید قرار گرفت. نتایج حاصل از تحلیل داده­ ها نشان داد عوامل مرتبط با رفتار حمایت­ گرایانه (نگرانی همدلانه، شباهت ادراکی، میهن­ پرستی محلی و نگرانی اجتماعی) اثر مثبت و معنی ­دار بر نگرش گردشگران نسبت به صنایع دستی روستایی دارند. همچنین نگرش، اثر مثبت و معنی­ داری بر قصد و رفتار خرید گردشگران نسبت به صنایع دستی روستایی داشت. ازاین­ رو پیشنهاد می­ شود بستر لازم برای برانگیختن رفتار حمایت­ گرایانه گردشگران در راستای حمایت از صنایع دستی روستایی از طریق رسانه ­های مختلف فراهم شود.
کلیدواژه‌ها
میهن‌پرستی‌ محلی؛ شباهت ادراکی؛ گردشگری روستایی؛ نگرانی اجتماعی؛ اورامانات؛ کردستان
عنوان مقاله [English]
The Effect of Helping Behavior on Tourists' Buying Behavior towards Rural Handicrafts (Case study: Oramanat Takht Rural Handicrafts)
نویسندگان [English]
M. Bamadi1؛ A. basami2؛ F. ertiaei3
1Corresponding Author, MSc Graduate in Entrepreneurship and Innovation in Agriculture, Faculty of Agricultural Economics and Development, University of Tehran, Karaj, Iran.
2PhD in Agricultural Extension, Faculty of Agricultural Economics and Development, University of Tehran, Karaj, Iran.
3Assistant Professor of the Department of Agricultural Extension and Education, Faculty of Agricultural and Natural Resources, Higher Educational Complex of Saravan, Saravan, Sistan and Baluchestan.
چکیده [English]
Despite the importance of handicrafts in the rural economy, these industries have lost their initial position in many parts of the country, including the village of Oramanat Takht. One of the solutions to this problem is to improve the handicraft market. Given that tourists are the main buyers of handicrafts in touristic rural areas, investigating their buying behavior can help improve the handicraft market. Therefore, the present study was conducted to investigate the role of factors related to helping behavior on tourists' buying behavior towards rural handicrafts. The statistical population of the study was tourists who had traveled to Oramanat Takht village in Sarvabad county located in Kurdistan province in June of 2020 (N= 300). Using a table of Karajsi and Morgan and Convenience Sampling method 173 tourists were selected as sample. The data-gathering tool was a questionnaire, which its validity was evaluated in three ways: Form, construct (By university professors) and discriminant; and its reliability were investigated through the composite reliability and Cronbach's alpha Using SmartPLS software. The results of data analysis showed that the factors related to helping behavior (Empathic concern, Perceived similarity, Local patriotism, and Social concern) have positive and significant impact of on tourists' attitude towards rural handicrafts. In addition, attitude towards handicrafts had a positive and significant effect on the intention and buying behavior of tourist towards rural handicrafts. Therefore, it is suggested that the necessary platform be provided to stimulate the helping behavior of tourists in order to support rural handicrafts through various media.
کلیدواژه‌ها [English]
Local Patriotism, Perceived Similarity, Rural Tourism, Social Concern, Oramanat. Kurdistan
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